Mba In Public Relations Mumbai

MBA in Public Relations Mumbai

by

Shipra Sinha

Common MBA specializations are Marketing, Finance and Human Resources. These areas are most preferred by students over the years. Public relations as a MBA specialization are long being ignored or overlooked. Most of the MBA curricula introduce Public relations as a topic and not as a complete specialization. Students are briefly taught about the various soft-skills like writing and verbal communication. However, with the growing industry demand for public relations expert, many MBA colleges of the world are introducing it as a full-fledged course.

Many business schools are incorporating Public Relations and students are finding this MBA course a good career move. Some of the top MBA Colleges in Mumbai

have introduced business studies with specialization in ‘Public Relations’. So what exactly is ‘Public Relations’? It can be simply put as the art of corporate communication. Under this course, students will learn strategic communication and reputation management.

It was learned from various surveys and studies conducted by top universities that business studies pass outs lack communication skills required in the corporate world. Many top business schools felt that students require training in various aspects of corporate communication. The surveys also pointed that on crisis in company, many business leaders fail to protect or build the company’s credibility. Course content for a MBA in Public Relations: Course content for a MBA in Public Relations include topics like communication strategy, reputation management and media relations. There are also lessons on international corporate responsibility. Most of the world’s business school is adding MBA in ‘Public Relations’. Earlier, it was only one or two subjects dealing with the topics. The topics included were mostly writing or verbal communication. Gradually, with times, there are other topics added to business management studies like corporate communications lessons. Other topics included were cross-cultural communications and international communication. These topics also find place in the MBA colleges in Mumbai with specialization in ‘Public Relations’. A host of other topics was added with MBA’s growing popularity. There are basic communication strategy, negotiation skills and reputation management. These topics are very useful for business leaders, functional heads and CEO’s. There are also lessons on presentation skills. Writing is a very important part of communication in business world. The MBA program in Public relation teaches writing for the corporate world. There are model cases and instructor manual that teaches students how to write to persons holding different positions in a company. In addition, students learn to use industry specific words while communicating through writing. The teachers in MBA courses also provide customized solutions to some important situations that may arise while working. The business management courses in Public relations are not just getting acceptance among students but also top CEO’s and business leaders preferring graduates with the same. According to business leaders, communication skills are very essential part of managing the company well. There are many instances in the corporate world where major crisis is averted by good communication between the parties. Similarly, some good deals waiting to happen goes kaput because of incorrect communication. Even within the company there are situations where because of ego and pride, team goals are not met with. In these stages, crisis communication comes in handy. Most of the differences with the management happens due to ego of seniors and inarticulate communication from the junior executives. a MBA in ‘Public Relations’ is utmost important to handle such situations. Managing reputation and providing clear articulation strategy is helpful in dealing with such situations.

Shipra Sinha writes on behalf of

Shiksha.com

. Shiksha is a portal that connects education seeker with education provider. Shiksha provides information about

MBA

and

MBA Colleges in Mumbai

.

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ArticleRich.com